You are currently viewing KTDC invites remote-working professionals to explore Kerala via Workation Project

KTDC invites remote-working professionals to explore Kerala via Workation Project

The convergence of work and leisure, known as the “workation” trend, is gaining momentum, especially among tech professionals. Kerala Tourism Development Corporation (KTDC) has identified this as an opportunity to draw IT experts from various Indian cities to the enchanting tourist spots of Kerala.

Public Works and Tourism Minister P.A. Mohamed Riyas expressed his optimism about the potential of this initiative during the launch of KTDC’s special tourism packages and toll-free helpline.

The Workation project emerges as a silver lining from the cloud of the COVID-19 pandemic. The pilot project, initiated in the picturesque Wayanad district, demonstrated the potential to entice individuals from places like Bengaluru to work remotely from Kerala. This novel concept not only rejuvenates the tourism sector but also provides an invigorating work environment for professionals.

Minister Riyas highlighted KTDC’s commitment to enhancing tourist centres to cater to workation needs. This innovative approach allows professionals to relish the serenity of a tourist destination while effectively contributing to their work. It aligns with modern work paradigms like remote work and work near home, endorsed by global corporations to boost employee productivity. The Minister emphasized that Kerala stands to fully harness this trend by facilitating a seamless balance between work and leisure.

The Workation project extends an enticing invitation to IT professionals. The project recognises the unique preferences of techies who aspire to blend work and exploration. Kerala’s breathtaking landscapes become the backdrop to their work, while also allowing them to spend quality time with family, friends, or even alone. The state aims to provide all essential amenities, including reliable Internet connectivity, at these tourist destinations, ensuring a conducive work environment.

During the launch event, Minister Riyas inaugurated three new KTDC tourism packages: KTDC Moments, KTDC Marvels, and KTDC Magic. These packages offer immersive experiences, including destinations like Kochi, Munnar, Kumarakom, Thekkady, Kovalam, and Thiruvananthapuram. Travellers can customize their journeys according to their preferences, making each trip a personalised adventure.

The joint venture Workation project, a collaborative effort between KTDC and Technopark, aims to facilitate this innovative work-tourism fusion. The memorandum of understanding (MoU) was symbolically handed over, signifying the commitment of both entities towards realising this concept. The KTDC’s Managing Director, Sikha Surendran, and CEO of Electronics and Technology Parks – Kerala (Technopark), Sanjeev Nair, received the MoU. The event was graced by KTDC Chairman P.K. Sasi.

As Kerala charts a pioneering path with its Workation project, the fusion of technology and tourism promises to reshape work dynamics while fostering the spirit of exploration. It’s not just about clocking in hours, but about creating lasting memories amidst the captivating landscapes of Kerala.

Leave a Reply